【New Customer News | TOP Hay】Oracle NetSuite Empowers TOP Hay to Cultivate Globally and Sail Green into the Future!

The modern agriculture industry is at a pivotal moment, shaped by technological innovation and global market dynamics. With the growth of the global population and increasing consumer awareness of food safety and health, the industry is under immense pressure to boost production and efficiency. At the same time, climate change and its associated extreme weather and instability pose serious challenges to agricultural production, demanding more sustainable and adaptable agricultural practices. In the face of these challenges and opportunities, the future development of the agriculture industry will increasingly rely on technological innovation, sustainable practices, and global cooperation.

01 Digital Innovation, Pursuit of Excellence

Fujian TOP Hay Agriculture Co., Ltd. (hereinafter referred to as "TOP Hay") is part of Exceed Agro Group, which is committed to integrating the entire agricultural supply chain. Starting from North America, Exceed Agro Group is building an international supply network of high-quality agricultural products to serve the global market. TOP Hay and the Driscoll family manage 30,000 acres of farmland together, with an annual output exceeding 200,000 tons. TOP Hay's farm management practices adopt industry-leading intelligent integrated control systems, achieving a higher degree of automation. Just as all agricultural machinery and equipment at TOP Hay are equipped with the most advanced autonomous driving systems, TOP Hay continues to reform and innovate, keeping pace with digital transformation. On September 20, 2024, TOP Hay joined hands with Oracle NetSuite and Hitpoint Cloud to successfully hold the Oracle NetSuite Cloud ERP project kick-off meeting on an online platform. This meeting brought together core members of the project team from all three parties, introduced the team composition, project objectives, and overall planning. Through this meeting, all parties expect to quickly enhance mutual understanding and build a solid foundation for the successful advancement and smooth launch of the project.

02 Clear Goals, Vision for the Future

At the kick-off meeting, TOP Hay CEO Mr. Ding expressed high hopes for the launch of the project and its results over the next few decades. He looks forward to the team, under his full support and the guidance of external consultant Roger Zhou, engaging in in-depth and detailed communication with Oracle NetSuite and Hitpoint Cloud in a long-term cooperative relationship. Mike Ma, Oracle NetSuite South China Sales Director, and Peter Deng, CEO of Shanghai Hitpoint, actively looked forward to the future cooperative relationship and expressed their sincere gratitude for the client's trust and support. After a detailed market research and comprehensive product evaluation, TOP Hay selected the industry benchmark - Oracle NetSuite Cloud ERP system, in order to optimize internal operational processes and accelerate the expansion of industrial digitalization and global business. To ensure the smooth implementation and expected results of this strategic transformation, the company decided to join hands with Hitpoint Cloud, a five-star partner of Oracle NetSuite, to jointly launch and promote this Cloud ERP system project. To ensure the efficient implementation and successful landing of the project, TOP Hay and its parent company have attached great importance to it, equipped with complete human and material resources to ensure the smooth progress of the project.

Overall construction goals

Information process integration

● Integrate various business processes and break down departmental information barriers.

● Develop standard operating procedures to achieve full-cycle supply chain management, cost analysis to support the refined operation of the enterprise;

Enhancement of management capabilities

● Based on the leading practical experience of NetSuite, initially build an enterprise management system to improve organizational management.

● Guide business process transformation with the concept of ERP management.

Future application extension

● Based on the persity and openness of NetSuite platform functions, support the persified development of the enterprise.

● The advanced system architecture supports future business adjustments of the enterprise.

03 Smart Upgrade, Global Smart Agriculture

Oracle NetSuite and its five-star partner Hitpoint Cloud, hand in hand to empower TOP Hay with digital intelligence, helping it achieve the grand vision of "from seed to table, we do everything for you". TOP Hay has high hopes for this project, firmly believing that it will become a robust driving force for the company to move towards sustainable development and lay a solid foundation for long-term success.