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Help Weetabix to realise group control of import business and domestic omni-channel distribution management

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  • Imported Food

  • Cereals and Biscuits

  • Domestic Omni-Channel

Weetabix

  • Weetabix

  • Weetabix Minis

  • Alpen

  • Weetos

  • Ready Brek

  • Customer Profile

    Weetabix Food Trading (Shanghai) Co., Ltd. is a UK Weetabix Ltd. subsidiary company established in China in 2014. Founded in 1932, the British wholemeal cereal brand ‘Weetabix’ has been producing high quality oatmeal breakfasts in the UK for 85 years, and has exported its products to more than 80 countries around the world. It is one of the UK's manufacturers of cereal muesli and cereal bars, and one of the brands that has been awarded the Royal Certification.
    The cereal and cereal bar market in China is now growing faster than in Europe and the US, with convenient and healthy products becoming an important trend for Chinese consumers. There are two importing companies, Hong Kong and Shanghai, which mainly import cereals for distribution in China and for sale on domestic e-commerce platforms.

  • Informatics Challenges

    1.Two import trading companies (one in Hong Kong and one in Shanghai), need group management;

    2.The customs processing of imports, the transfer of property rights;

    3.Jingdong and other virtual warehouse also need to do unified management in the system;

    4.2B distribution and dealer rebate management;

    5.The refinement of e-commerce orders revenue cost analysis.


  • Solutions

    1.NetSuite group structure to meet the requirements of its group operation, automated related transactions and consolidated statements;

    2.NetSuite comes with Inbound shipment import management process, Hitpoint through the customisation of bills of lading and other key import documents, to achieve the systematic management of the import process;

    3.Set up virtual warehouses in NetSuite such as port warehouses and Jingdong warehouses, and do full-process tracking and management of virtual warehouses with their own property rights;

    4.Use NetSuite's standard functions to manage the domestic 2B distribution business, while customising the dealer points management module to systematically manage the points added (according to the amount of the order) the application of points (converted into order discounts), as well as the proportion control of each use of points;

    5.The refined financial management of e-commerce orders: through the e-commerce bill decomposition of e-commerce order revenue and various types of sales and logistics costs.