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Realisation of Thai Town's multi-subsidiary, multi-brand, integrated operation of online and offline shops and central kitchen factory

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  • Chain Restaurant

  • Thai Food

  • Chinese Food

  • American style

  • Southeast Asia

  • Noodle

  • China & Australia Stores

Thai Town

  • Multi-brand

  • Offline Shop

  • Cloud Kitchen

  • Moon Shrimp Cake

  • Shrimp Sauce Chicken Wings

  • Spicy Seafood on Iron Plate

  • Hot and Sour Shrimp Soup

  • Customer Profile

    Thai Town Group was founded in 1990 and is now the largest Thai food chain restaurant brand in Taiwan, leading the Thai food trend with high quality authentic flavours, friendly and sincere service, and a warm and comfortable environment. In the future, we will focus on the goal of ‘The World's No.1 Oriental Cuisine Chain Restaurant Group’ together with our team.

  • Informatics Challenges

    1.The original SAP Business One system is old and cannot meet the requirements of Thai Town Group's standardised automated management and global expansion at this stage;

    2.The self-developed POS system is old (the product of the last century 90 years, DOS mode, the original manufacturer has gone out of business), the urgent need to replace:

    3.Product development systematic management requirements;

    4.The original ordering model needs to be reconstructed and optimised: Thai Town shop ordering model (Thai Town 10,000 yuan usage) needs to be optimised on the new system, Thai Town central kitchen ordering model (Thai Town offline Excel MRP calculation model) needs to be systematically implemented;

    5.Store ordering model of five cloud kitchens redefined (new business, no ordering model);

    6.Large number of inter-company related transactions and consolidated reporting needs;

    7.Taiwan local automated electronic invoice and tax reporting requirements;

    8.Overseas business expansion and local tax compliance requirements.



  • Solutions

    1.Multi-brand unified master data management of the group: brand master data, material master data, shop master data, unit of measurement, etc;

    2.From product development E-BOM to production of multiple versions of M-BOM full-process R & D management;

    3.Reshaping the offline shop operation process: docking the new POS system, stripping the former POS redundant management functions, POS return to sales management, the shop other operational work transferred to NetSuite.

    4. Store ordering model (Thai Town 10,000 yuan usage model): Based on the 10,000 yuan usage model of Thai Town's offline shops, reconfigure and optimise it on NS; for the five cloud kitchens, re-customise the cloud kitchens' ordering model according to the attributes of the takeaways;

    5.Central Kitchen Factory: Based on Hitpoint MRP core module, it is systematically realised with Hitpoint MRP model according to the previous Thai Town offline experience value wanting model;

    6.Supply Chain Collaboration: Transparent management of inventory in the central kitchen factory, the three major distribution warehouses in Taipei/Taichung/Tainan, and each offline shop;

    7. Central kitchen factory production management (4 major workshops, 4 major processes) and outsourcing work order management;

    8.Automation of inter-company related transactions and consolidated statements;

    9.Taiwan fiscal localisation: NetSuite plug-in for local partners in Taiwan (e-invoice and sales tax declaration).


  • Customer Benefits

    1.NetSuite's attributes meet Thai Town's requirements for group control, future global expansion and local tax compliance, and its flexible PaaS development platform is suitable for Thai Town's multi-brand personalised operations;

    2.Hitpoint's deep expertise in the chain restaurant industry (including self-developed $1,000 dosage model and central kitchen MRP model) provides Thai Town with professional services from pre-sales comprehensive consulting to post-sales guided landing, which lays a solid information technology foundation for Thai Town's future rapid overseas expansion (two shops in Shanghai and one in Australia).