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Helping Telford China to realise multi-brand, omni-channel trade and efficient operation in China

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  • Liquor Distributor

  • Branded Wine

  • Non-alcoholic beverages

Telford China

  • Omni-Channel Integration Management

  • Multi-warehouse Docking

  • From Hong Kong to the Mainland

  • Customer Profile

    Telford International was founded in 1982, dedicated to meeting the growing demand for beverage products in Hong Kong. In 2002, Shenzhen Telford Trading Co., Ltd. was established, expanding the distribution network into Mainland China. In 2007, the headquarters Telford (Shanghai) Spirits Trading Co., Ltd. was set up in Shanghai.
    After nearly 40 years of operation and development, our group has evolved from serving a few beverage brands in Hong Kong to becoming a leading beverage company in both Hong Kong and Mainland China. We now offer over 100 brands of natural, healthy, and functional beverages, as well as international spirits and wines. We have a unique combination of our own brands and third-party brands. Additionally, we have established an internal direct sales team to develop and manage key on-premise, off-premise, and online customers with high economic and strategic value.

  • Informatisation Challenges

    1.In urgent need of a set of omni-channel sales management system and business and financial integration operation platform, to adapt to the huge domestic liquor market expansion strategy;

    2.Diversified business models: ToB distribution and direct sales of foreign wines (exhibitions, etc.), ToC domestic e-commerce (Jingdong, Tmall, Jitterbug, etc.) and self-built Yauzan Mall, and self-produced and sales of ‘Dao Di’ branded beverages;

    3.More business sub-systems, urgently need to integrate and open up: ToB distribution of self-developed APP, e-commerce OMS Wangdian Tong, three kinds of warehousing WMS (micro warehouse, Hongspeed and self-developed ‘real profit’).


  • Solutions

    1.Product master data refinement management: by brand, by channel, by warehouse, etc;

    2.Integrated management of multi-channel sales model: integrated sales process of ToB distribution and direct sales, integrated order processing process of domestic e-commerce and Yuzhan Mall;

    3.Multi-platform, multi-system integration. 

    ① Directly connected to the self-developed distribution APP, synchronising master data and prices, taking orders and synchronising order status;

    ② Domestic e-commerce OMS Wangdian Tong docking, indirect management of e-commerce orders and deal with subsequent financial processes;

    ③ Direct connection of Yuzhan Mall and direct processing of subsequent orders;

    ④ three kinds of WMS direct connection: receiving and shipping orders, return and exchange orders and regular inventory count reconciliation;

    4.The whole process of supply chain planning and replenishment management;

    5.The future ‘Dao Di’ brand beverage production management integration programme.