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Helping Bubble Mart to realise overseas multi-subsidiary, online/offline omni-channel integrated operation

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  • Fashionable and Fun

  • Blind/Open Box

  • IP Image

POP MART

  • Overseas Omni-Channel Sales

  • Addicted to uncertainty

  • The satisfaction of collecting

  • Emotional Support Companionship

  • Social Interaction Communication

  • Customer Profile

    Pop Mart was established in 2010 and has become a leading company in China's trendy culture and entertainment industry. Over the past decade, Pop Mart has built a comprehensive operation platform covering the entire industry chain of trendy toys by focusing on five key areas: global artist discovery, IP incubation and operation, consumer engagement, promotion of trendy culture, and incubation and investment in innovative businesses.

    Since 2018, Pop Mart has been expanding globally and has now entered 23 overseas countries and regions, including South Korea, Japan, and Singapore. The company has also opened physical stores in the United States, the United Kingdom, Canada, New Zealand, and other countries. In addition to these offline channels, Pop Mart has been actively developing its online business by establishing an international independent website and a complete online channel network on three major cross-border e-commerce platforms.

  • Informatisation Challenges

    1.Requirements for overseas multi-molecule company unified operation platform and local fiscal compliance;

    2.Requirements for overseas omni-channel distribution and retail integration management: toB distribution, multi-platform cross-border e-commerce, offline chain shops, and offline sales robots;

    3.Multi-system integration docking requirements: self-developed distribution DMS, multiple third-party cross-border e-commerce platforms (Amazon, SHOPEE, ALIEXPRESS) and Shopify self-built station, multiple third-party warehouse WMS systems, two sets of shop POS systems, vending robots, the group's master data system and the group's U8, and the direct connection between the bank and the enterprise;

    4.Global supply chain control and personalised replenishment requirements of various channels: toB distribution, cross-border e-commerce, chain shops, sales robots replenishment needs are different.


  • Solutions

    1.Systematically reconstruct the overall process of Bubble Mart's overseas 2B distribution, order processing and after-sales service process of various cross-border e-commerce platforms, and operation of offline shops and sales robots;

    2.Overseas unified commodity master data management: commodity SPU/SKU, category, series, model, style, material, packaging (box size/box size). 

    3.Personalised IP system management: IP contract management (main contract and sub-contract), IP image, IP worksheet, merchandise selling area restriction, anti-counterfeit sticker management; IP authorisation fee management;

    4.Overseas regions wholesale and retail price system management, retail price regional groups, special price management;

    5.Through the sales platform and business subsystem interface:

    ① Directly connected to the self-developed DMS, offline sales robot;

    ② through Hitpoint's self-developed products [micro easy to connect] docking overseas cross-border e-commerce platforms (synchronisation of orders, billing, after-sales service and FBA inventory, automated order reconciliation and write-off) and regional third-party warehouses WMS (Warehouse, V +, Shunfeng, Caijiao Gogo, SPARKLE HORN, SLIM), directly connected to individual e-commerce use of the OMS (Horse Helpers) and self-development of the E3;

    ③ Directly connect to Haiding POS, and connect to Cegid POS through FTP mode;

    (iv) Directly connect the main data system of Haiding and UFIDA U8 system of the domestic group, and Citibank's bank and enterprise direct connection;

    6.Personalised supply chain replenishment management for each overseas sales channel:

    ① Overseas 2B distribution directly to the domestic headquarters back-to-back related transactions procurement, each cross-border e-commerce platform has a specific replenishment plan (FBA warehouse replenishment plan and overseas third-party warehouse replenishment plan);

    ② overseas offline shops and sales robots personalised replenishment plan: shops and sales robots replenishment level, best-selling level, replenishment coefficient, replenishment frequency, existing inventory, etc., for Bubble Mart offline replenishment customised personalised DRP replenishment model.

  • Customer Benefits

    1.NetSuite's globalisation features help Bubble Mart to efficiently expand its overseas business and ensure tax compliance, and its PaaS platform meets the needs of flexible multi-system interfacing and personalised management;

    2.Hitpoint is experienced in the field of omni-channel distribution and retail, has a cross-border e-commerce small centre [MicroEasyLink] and the distribution and retail industry supply chain planning model DRP, which provides professional services for the design and implementation of the global sales model of Bubble Mart, and supports the new business expansion and system optimisation through the senior manager on-site cooperation model.


Customer Testimonials

We use Oracle NetSuite to quickly interface with tax systems and business platforms in different countries to ensure efficient and compliant global operations.

——Wendy Wendy, President of Overseas Business, Beijing Bubble Mart Culture & Creativity Co.