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Chemical
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Industrial Adhesives
ITW
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Engineering Plastics
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Plastic Alloys
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Car Exhaust Purifier
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Catalysts and Other Additives
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Customer Profile
ITW Polymerisation & Fluids - China is the East Asian operation of the ITW Group Polymerisation & Fluids Division. The company's products include automotive additives, adhesives, sealants, wear and corrosion resistant coatings, speciality lubricants, cutting fluids and high performance cleaners. It serves the following key markets: transport, electronics, automotive aftermarket, industrial repair and maintenance, industrial cleaning and lubrication, marine and new energy.
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Informatics Challenges
1.The need for CRM management tools for group globalisation, with Shanghai branch as a pilot, and gradually extended to other country branches;
2.The need for a complete CRM management process from Lead To Cash, including proofing tests and other personalised requirements;
3.System integration requirements: front-end integration with the agent order website to obtain orders, back-end integration with the existing Navision ERP, and real-time access to the order execution status, the future consideration of integration to replace the existing ERP system.
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Solutions
1. Transparent management of the sales process:
(1) Sales forecast -> business opportunity -> test application -> quotation price application -> sales order;
(2) Sales activity management -> sales tools (samples/samples/gifts) application;
2.Pre-sales project management: based on customer requirements and industry characteristics required, such as product development and testing sessions are involved in activity decomposition, progress management, resource management and other project management attributes, providing the business sector with project management tools, more efficient management of the pre-sales project process;
3.After-sales service and customer complaint management;
4.Business and financial management reports: the sales department needs a variety of business and financial information and report analysis functions.
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Customer Value
1.Hitpoint based on NetSuite system helps ITW to realise the end-to-end full process management of CRM for group, cross-region and cross-department;
2.NetSuite's own flexible PaaS development platform to easily dock the front-end agent order website and back-end Navision ERP, to achieve efficient collaboration from order to delivery.
