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Helping Blue Bottle Coffee to realise refined management and integrated online/offline operation of domestic quality shops, integrated management of roasting factories and third-party warehouses

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  • Branded Coffee

  • The Apple of Coffee

  • Freshly ground coffee

Blue Bottle Coffee

  • Fresh

  • High-quality coffee from around the world

  • Quality Stores

  • Bakery

  • Customer Profile

    Blue Bottle Coffee originated in Silicon Valley, USA as a boutique coffee with a special focus on the Fresh quality of the coffee, and was founded by W. James Freeman in Oakland, California in the early 2000's. The name “Blue Bottle Coffee” was taken from Europe's first coffee shop “The Blue Bottle Coffee House”. The first coffee shop in Europe. Blue Bottle Coffee has locations throughout San Francisco and the San Francisco Bay Area, and opened its first location in New York City in 2010. Blue Bottle Coffee sells lesser-known coffee varieties such as Gibraltar (a type of Gordo). In San Francisco, its main competitors include Four Barrel Coffee and Artisan Coffee, and in September 2017, Nestlé, the world's largest food and beverage company, acquired a majority stake in Blue Bottle Coffee.On 25 February 2022, the first Blue Bottle Coffee in mainland China arrived in Shanghai. This boutique coffee that stood out in the third wave of coffee took to the bridge.

  • Informatics Challenges

    1.2021 Blue Bottle domestic team began to form a series of preparations for the market promotion and shop opening, must be in the first shop before the opening of all information technology systems ready;

    2.The U.S. headquarters and Hong Kong company (3 shops) are already using Oracle NetSuite, the need to open a Chinese subsidiary in NetSuite and the overall business financial process design and systematic implementation of landing;

    3.With the key business sub-systems of the interoperability claims;

    4.For the rapid opening of future shops to make a good template.


  • Solutions

    1.According to the characteristics of the coffee industry to design a complete import, sale, inventory, production, financial main process and system docking programme;

    2.Master data standardised management:

    ① product master data refinement management: including coffee beans, finished products, non-inventory components, food, milk, beverages, shelf life, etc.;

    ② shop master data: shop wanting rules and so on;

    ③ unified coding rules: NetSuite, POS, WMS, all goods in the unified coding rules;

    3.Through the key subsystems: shop POS (management of shops and docking WeChat Mall), the third-party warehouse WMS, Lobao OMS (management of Tmall shops);

    4.Sales management: ① shop POS sales data docking; ② online, offline integration of material order processing and shipping process;

    5.Global Supply Chain Procurement Management: According to the supplier selection suggestions from the headquarters, the global direct procurement of high-quality raw coffee beans; the shop's demand for goods and materials transfer, the third-party warehouse in and out of the warehouse instructions;

    6.Roasting factory production management: BOM, work order management, cost accounting;

    7.Creating shop opening templates: laying the foundation for the rapid opening of new shops in the future.


  • Customer Benefits

    1.NetSuite itself is globalised and group-based, so by adding a Chinese subsidiary account set, you can enjoy all the functional modules of NetSuite purchased by the group;

    2.Hitpoint designed the overall business finance as well as system docking solutions and processes for Blue Bottle Coffee based on its extensive experience in the chain restaurant industry, which went live smoothly at the end of 2021, ensuring the smooth opening of the first Chinese shop (Shanghai Yutong Store) in early 2022. At the same time, we also provided long-term operation and growth consulting for Bluebottle, to ensure the rapid expansion and fine management of Bluebottle's shops in the later stage.