【Oracle NetSuite China Summit】Hitpoint Cloud: The Winning Strategy for Shokz Technology's Global Journey

Shokz Technology focuses on the development and application of bone conduction technology and has become one of the world's renowned sports headphone brands with its technological innovation and professionalism in the field of acoustics.

In 2020, Shokz Technology fully utilized Oracle NetSuite to achieve the globalization layout of "Suite Oneworld." In 2021, Hitpoint Cloud officially cooperated with Shokz Technology, joining hands with Oracle NetSuite's integrated industry business management software suite, nearly 30 years of industry-leading practice, a new customer engagement model, and business optimization methods to help Shokz headphones achieve digital transformation and improve business efficiency and management level.

Shokz headphones use Oracle NetSuite's CRM system to achieve a 360-degree real-time customer view, managing the entire process from leads to opportunities, sales orders, fulfillment, and renewal, ensuring seamless information flow.

Even though Shokz Technology has achieved significant sales performance in large supermarkets and other sales terminals in overseas markets, it still pays great attention and importance to community independent stores due to the highly valued community culture environment abroad.

These community stores mostly exist in the form of experiential booths, and they are not only places for product sales but also important positions for spreading product culture. By regularly holding various community activities, these stores effectively enhance brand visibility and product influence. Although their sales volume is relatively large, orders tend to be placed frequently with small quantities each time. The owners of independent stores mainly contact and order through email with Shokz Technology. This method, while satisfying the communication needs of both parties to a certain extent, inevitably leads to problems such as untimely order processing and longer stockout times, causing certain troubles in store operations.

In April 2024, the B2B mall project co-operated by Shokz Technology and Hitpoint Cloud on the SuiteCommerce system was successfully launched, marking a solid step for Shokz Technology in digital transformation.

After the launch of this project system, without any market promotion, it quickly covered over 400 independent stores overseas and received positive feedback. For the owners of independent stores, the B2B mall makes the ordering process more convenient and fast, and they can easily complete order submission and tracking with just a click of the mouse, greatly improving work efficiency.