Hitpoint: The boat has passed ten thousand mountains and rivers

The afterglow of the setting sun passed through the west-facing French windows and fell on PeterDeng's cheeks. The golden light reflected a blazing fire in his eyes. PeterDeng seemed to see a colorful world map. The slogan "Empower your Business Vision" danced in the wind...

In a few months Hitpoint will celebrate its 20th anniversary.

Over the past 20 years, two strategic nodes and three development cycles have been established. From seizing the historical opportunity for foreign enterprises to develop in China, to All in NetSuite, and then to stepping out of the international expansion route, Hitpoint has stepped on every step of growth, which also makes PeterDeng, the founder of Hitpoint, more determined that "only by firmly believing in the success of customers can the success of the enterprise be brought about."

Hitpoint, now about to turn 20, is lightly loaded to meet new challenges in the future, and looking back over the past 19 years, Hitpoint has traveled thousands of mountains and rivers like a leaf boat.

1. Three stages of development, two important choices

At the end of 2001, China formally joined WTO, China economy further integrated into the global economic system, at the same time, China economy took off at a high speed, making China market attractive to global multinational enterprises.

In the following years, multinational companies adjusted their global strategic layout one after another, taking China as one of the important production bases and markets.

"Around 2004-2005, foreign companies flocked to China, and these multinational companies also brought advanced ERP systems and global management systems." PeterDeng said. Of course, it will also face the financial and tax compliance requirements of localization in China, which is the biggest challenge for foreign enterprises to enter the China market in that "time window period."

PeterDeng keenly discovered such an opportunity and developed a set of localized fiscal and taxation system, which can easily interface with the ERP system of multinational companies and expand a large number of customers at the world's top 500 level.

At this moment, Hitpoint, which has gained fame, has embarked on a fast-growing entrepreneurial stage. PeterDeng still remembers the slogan at that time-"Empower your Financial Experience", which makes your financial experience better. Hitpoint also became an important software service provider for multinational enterprises at that time by grasping the market demand and professional product service.

With its vision constantly opening up, Hitpoint has long been using cloud-based tools to improve the company's productivity, and in 2009, a chance encounter with Oracle NetSuite changed the company's growth path.

Recalling his first encounter with Oracle NetSuite, PeterDeng still feels very dreamy."In fact, Oracle NetSuite first found us to seek localization cooperation, but I found that Oracle NetSuite is very advanced. Compared with the software system 'one radish and one pit' at that time, Oracle NetSuite can help enterprises manage every business, and it is lighter and easier to deploy."

So in 2012, PeterDeng made an important decision to set up a completely independent company: Shanghai Hitpoint, All in NetSuite business. This decision was not brave at that time, when the "cloud ERP" was still a "heterogeneous", it was necessary to establish market awareness, need to educate customers, and PeterDeng resolutely put in. "At first, it was still mainly multinational enterprises in China, but also innovative and technology-based companies, who were more receptive to new things." PeterDeng said.

But soon, with Oracle's official acquisition of NetSuite in 2017, which is equivalent to NetSuite standing on the shoulders of giants, Oracle is unparalleled in terms of brand influence and depth of China's big enterprise market. Oracle NetSuite business in China has therefore entered a rapid development stage.

While Oracle NetSuite business is growing in China, the acceleration of Oracle NetSuite development also makes Hitpoint. A large number of large enterprises naturally became Hitpoint customers, such as H&H Group, NVC International, Bubble Mart and so on.

Up to now, when China enterprises go to sea has become a main theme, when Hitpoint accumulates the ability of global service by serving Oracle NetSuite customers, higher market goals and larger market territory have been slowly unfolded in front of PeterDeng.

2、Hitpoint's "Suitable person"

Think of customer success as your own success

If it is Hitpoint's time to choose the right time to enter the track of foreign enterprise software service, Oracle NetSuite after Oracle acquisition, let Hitpoint have a geographical position in China market. Then the customer's success, as their own success, always to provide value for customers as a development creed, this is Hitpoint's "Suitable person".

At any stage of Hitpoint's development, we always know one thing, which model is the most valuable to our customers." PeterDeng said that this is actually the fundamental reason why he believes in SaaS model and Oracle NetSuite. It is also the difference between Hitpoint and traditional ERP implementers:

Traditional ERP implementation usually has a series of long processes from preliminary research, project development, system construction, testing, etc. Hitpoint prefers to divide the project into several phases based on the overall business development of the enterprise, complete the first phase in a relatively short time, and ensure that the target is controllable before gradually moving towards the implementation and landing of the later phases. Obviously, this model is more like a long-term approach, ensuring that every phase and every project can be delivered on time and with quality. This is the way Hitpoint succeeds.

For example, Hitpoint's cooperation with H&H Group is from India as a pilot, through three months to ensure that the project can meet the needs of local operation, will gradually help H&H Group to expand to more regions and countries.

Founded in 1999, H&H Group has become a world-class enterprise in the field of mass health by making full efforts in ANC, BNC and PNC. Sunny, Deputy Director of Application Software Department of H&H Group, said,"After the group decided to use Oracle NetSuite as our global ERP system in 2019, Hitpoint was finally selected as our implementation supplier after several layers of screening. Since 2020, Hitpoint has implemented Oracle NetSuite system in India, Thailand, Indonesia, China, Taiwan, Vietnam, UK and other countries as the main implementation partner. And as a China supporter of some large-scale overseas Oracle NetSuite projects, it has also participated in projects in Australia, New Zealand, the United States and France."

Wuxi EliTe Solar Xinneng Technology Co., Ltd.(hereinafter referred to as "EliTe Solar Xinneng ") is a professional photovoltaic system service provider, which is different from the traditional operation mode of photovoltaic enterprises in the field. EliTe Solar Xinneng is a kind of" two-out "operation mode, that is to say, from the procurement and production of raw materials to the market, the main business forces are overseas, and the main management institutions are in China.

This means that EliTe Solar Xinneng needs a more flexible cloud deployment model, which is fast and low in cost. It must first meet the needs of the current market, and at the same time does not need to establish a huge operation and maintenance team. This is an almost natural fit with Oracle NetSuite capabilities.

Liu Qiyuan, deputy financial director of Wuxi EliTe Solar Xinneng Technology Co., Ltd., said,"Two and a half years ago, EliTe Solar Xinneng began to implement ERP deployment throughout the enterprise. Our original intention was to improve the informatization, standardization, production, management, finance and many other aspects of the enterprise. Oracle NetSuite was selected based on the need for lightweight deployment and rapid go-live. Of course, we need to implement collaboration in multiple countries and locations to improve the overall management capability of the enterprise, so we also need a professional implementation team like Hitpoint. We believe that good software and good implementation can truly bring the effectiveness of software into play."

For PeterDeng, customer recognition is Hitpoint's most anticipated medal. "That's what our slogan now means: 'Empower your Business Vision' is that when a customer wants to achieve a business vision, we want to be a long-term partner to help them succeed."

3. Change without change, believe in permanence

There is not a good China enterprise that does not want to spread its business all over the world. Therefore, going to sea is often a "touchstone" to verify the growth of enterprises to an advanced stage.

To Hitpoint, the word "go to sea" is no stranger. By helping a large number of outstanding China enterprises implement Oracle NetSuite overseas, we have accumulated a lot of overseas business experience. Hitpoint also serves a number of Fortune 500 international companies, which gives it the opportunity to localize services for these companies in overseas markets.

PeterDeng said,"Oracle NetSuite is designed to serve the global development of customers. In order to support these overseas China enterprises, globalization has always been a very important capacity building for Hitpoint. In the past ten years, we have also built a global partner network to provide services for the implementation of customers in various countries and regions."

In order to further extend its business tentacles overseas, Hitpoint has also begun to "go out" in terms of organizational structure. The Hong Kong company was established in 2019 and the US company was established in 2023, which helped Hitpoint provide better service closer to customers.

Liu Qiyuan made an image analogy: "For example, to build a building, we must choose a good chief engineer." Then Hitpoint itself has brand endorsement and a lot of reputation formed by implementation experience. At the same time, the results implemented in various places also require professional service providers to ensure quality delivery. Hitpoint actually took on this role very well."

Speaking of future development goals, PeterDeng said that "Empower your Business Vision" will remain Hitpoint's core strategy in the next five to ten years. At the same time, Oracle NetSuite is still Hitpoint's core business, and new solutions will be built around Oracle NetSuite at that time. We hope Hitpoint can grow into one of the world's top companies in the field of cloud application solutions.

This is to change, adhere to customer success, believe in long-term doctrine. Hitpoint seems to be one step closer to its goal.

Hitpoint has always had a transcendent place in Oracle NetSuite. PeterDeng will also be the keynote speaker at the Oracle NetSuite China Summit on November 6, sharing his experience on the main forum. In fact, he has never been absent from every conference. "I remember the first summit was in 2019, and now five years have passed. We need to send some signals to the market that Oracle NetSuite is stronger in the global market and is a great option for enterprises that are going out to sea and transforming globally. Hitpoint, of course, is also an excellent option to support the globalization of China enterprises."

This is also the largest summit of Oracle NetSuite in China in the past five years. Hitpoint will also invite a group of benchmark customers to participate in the summit and share their experiences and experiences in globalization implementation. I believe more China enterprises will gain something from the summit.

In a few months, Hitpoint will be 20 years old. The past growth and development scenes will turn into sails, driving Hitpoint to travel thousands of mountains and rivers.